The USGA has inked a sponsorship deal with its first-ever corporate partner, credit card titan American Express.
Will the organization that zealously guards the integrity of the game and lays down strict renumeration rules for amateurs become the American Express USGA or get slap happy with the American Express logo? Not according to the USGA press release and story I read at PGA.com.
Tiger Woods is apparently in favor of the deal.
"It's a tremendous opportunity," Tiger was quoted as saying. "This is two enormous brands coming together to help golf."
Officials said fans likely won't notice "the partnership" while viewing USGA events. Terms of the deal were not disclosed.
The Armchair Golfer