Wednesday, May 25
Hit It Bubba Long (in Your Dreams)
“DON’T JUST HIT IT LONG. Hit it Bubba long.” That’s Bubba Watson talking in the above spot for Ping G15 and K15 drivers.
I understand. It’s marketing. But it still makes me smile. I can hit it Bubba long? Really?
Last time I checked (which was a few seconds ago), Bubba was averaging 311.7 yards per drive on the PGA Tour this season. That’s well above the average driving distance of your run-of-the-mill PGA Tour player. Which means most of Bubba’s fellow players can’t even hit it Bubba long.
(By the way, Bubba’s driving accuracy is virtually identical to the PGA Tour average: 60.03% vs. 60.20%. So Bubba is pretty darn straight while being Bubba long.)
I played golf with my dad in California using a borrowed set of clubs. Dad is a tinkerer, so he has assorted golf clubs, golf balls, a carry bag, the works, in his garage. It includes a respectable backup set of irons and several drivers and fairway metals. That’s what I use when I show up. There’s no need to lug my set through airports for a couple of nine-hole rounds.
Anyway, I hit the snot out of a Ping driver my dad no longer uses, a part of my makeshift borrowed set. I really killed it. In fact, I hit it straighter and farther than my own driver. To be honest, it was a better club than the piece of junk I carry in my bag. It was a Ping.
But I didn’t hit it Bubba long. Not even close.
−The Armchair Golfer