IT’S BEEN EVIDENT FOR SOME TIME that the PGA Tour is marketing its young talent, especially since Tiger Woods fell off his pedestal and has struggled to regain his dominant form. That marketing story continues with a PGA Tour-produced special titled PGA Tour 2012: Portraits presented by Mercedes-Benz that features the new breed of players who are winning with regularity, including major championships. The special will air on Saturday, May 5, at 2 p.m. ET on CBS Sports.
From a PGA Tour staff report at PGATour.com:
[The special] takes a close look at these rising stars and what makes them successful both on and off of the golf course. They are the new breed of athlete: highly skilled, athletic, stylish and able to connect with the masses. In addition to showcasing their outstanding talent, the one-hour special offers unique insight into their busy lives off the golf course, showing how they escape golf and balance family with the numerous obligations as a one-man corporation.The lineup of players will include:
• Bubba Watson - 2012 Masters Champion
• Webb Simpson - 2-time PGA Tour winner in 2011, second in the 2011 FedExCup standings
• Kyle Stanley - 2012 Waste Management Open champion
• Rory McIlroy - 2011 U.S. Open Champion, first in the Official World Golf Ranking
• Dustin Johnson - 5-time PGA Tour winner
• Hunter Mahan - 2-time PGA Tour winner in 2012
• Keegan Bradley - 2011 PGA Tour Rookie of the Year
This isn’t just marketing spin. With Tiger in decline, the PGA Tour actually has a good story to tell. As the tour reports, last year there were 16 winners who were 20-somethings, including six rookies, a record. And, this year, the beat goes on.