Yesterday's social media fail was authored by PGA of America President Ted Bishop. Bishop, who was spending time with golf great and former European Ryder Cup captain Nick Faldo, took exception to comments written about Faldo in Ian Poulter's new book, NO LIMITS.
Bishop tweeted to Poulter: "Faldo's record stands by itself. Six majors and all-time RC points. Yours vs. His? Lil Girl."
Then the PGA leader took to Facebook:
"Used to be athletes who had lesser records or accomplishment in a sport never criticized the icons. Tom Watson (8 majors and 10-3-1 Ryder Cup record) and Nick Faldo (6 majors and all-time Ryder Cup points leader) get bashed by Ian Poulter. Really? Sounds like a school girl squealing during recess. C'MON MAN!"In a statement released to Golf Channel, Poulter said:
"Is being called a 'lil girl' meant to be derogatory or a put down? That's pretty shocking and disappointing, especially coming from the leader of the PGA of America. No further comment."Bishop deleted the tweet and post and the PGA of America called the messages "inappropriate."
This is no way to lead a sport that seeks to be more inclusive. "When will the struggling golf industry realize its sexism is terrible for business?" tweeted USA Today columnist Christine Brennan. Besides that, it's just plain silly to direct post-Ryder Cup frustrations at an opposing player for all the world to see.
Bishop has made himself the story. And that story is bad for golf.