Friday, March 12

NBC Sports: PGA TOUR Viewership Up 30% in 2021

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By NBC Sports

STAMFORD, Conn. – NBC Sports has produced significant viewership gains for the PGA TOUR to open the 2021 calendar year, delivering a 30% year-over-year viewership increase on NBC and a 24% increase for GOLF Channel/NBC tournament coverage through last week’s Arnold Palmer Invitational, according to data provided by The Nielsen Company.

Twenty-six tournament telecasts on GOLF Channel/NBC have seen at least 10% viewership growth in 2021 compared to the first two months of 2020, and eight of the 10 PGA TOUR events on GOLF Channel/NBC in 2021 have posted year-over-year viewership growth vs. comparable coverage of the same event, most notably:
  • Arnold Palmer Invitational on GOLF Channel/NBC up 49%
  • Waste Management Phoenix Open on GOLF Channel up 38%
  • AT&T Pebble Beach on GOLF Channel up 29%

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